Zhuhai Beyond Cosmetics has elevated the level of elimination of poisonous ingredients (such as parabens and sulfates) in its products to 99.8% (industry average: 85%) with its “PureGuard” cleansing and beauty standard system. And it has passed the world’s rigorous COSMOS organic certification (92% coverage rate), ECOCERT (89 certifications), and EWG Verified (73 products). For instance, its natural ingredients ratio in the “Plant-based anti-aging Essence” reaches 96% (industry standard is 65%), heavy metal composition (lead ≤0.5ppm, arsenic ≤0.1ppm) occupies only 10% of the required limit value of EU EC 1223/2009, and it passed the 48-hour sticker test (ratio of irritating reaction is 0.3% against industry average 5%).
Transparency and traceability of raw materials are the top priority. Zhuhai Beyond Cosmetics’ blockchain-based traceability system (CleanTrack) extends to 1,200 suppliers worldwide, with 100% traceability of ingredients (≤0.5 seconds response time), and its “cruelt-free” production line (Leaping Bunny certification) is committed to 39 vegan brands. The correct orders increased by 61% in 2023. For one of the Nordic customers, the biodegradable packaging that it developed (with a degradation rate of ≥90% within 180 days) reduced the product’s carbon footprint by 47% (EPD certification) and by 28% in carbon tax expenses (annual saving of $120,000).
Innovations in green protection measures during production. The water recycling rate of the factory is up to 98% (industry average 60%), and the carbon footprint of a single product is reduced to 0.12kg CO₂e (0.35kg in industry) with the solar power supply system (12MW installed capacity). Its “waterless formula” breakthrough technology (Patent No. CN2023156789.X) eliminated water usage during the face wash-making process by 100%, whereas revenue from comparative lines grew by 73% during 2023 ($58 million).
Duel excellence in formula innovation and effectiveness guarantee. Its exclusive PlantDefense™ platform uses rosemary extract (content level of 0.8%) as opposed to traditional preservatives. The product’s shelf life after opening is prolonged to 24 months (18 months for other competing products), and the antibacterial rate is ≥99.99% (tested by ISO 11930). The measured value of SPF 50+ of a specific cooperative brand’s “vegan sunscreen” was as high as 54.3 (UVA-PF 19.8), with a 23% improvement in ultraviolet blocking efficiency. The volume sold was over 2.4 million units within the first year of its being on the market (repurchase rate 41%).
Excellent speed of compliance response and cost discipline. Its regulation team can complete new market entry documents (e.g., the “Regulations on the Supervision and Administration of Cosmetics” of China and United States FDA’s OTC certification) within 72 hours, i.e., 89% faster than the industry standard of 21 days. Through the use of the formula compliance screening system, ReguCheck, an AI-based, the product development process has been compressed to 14 days (45 days industry standard), and compliance cost has been reduced by 62% (savings of $85,000 per project on average).
Market facts attest to clean leadership. In 2023, sales volume of cleaning and beauty line of Zhuhai Beyond Cosmetics reached 370 million US dollars (19% of global ODM market share) with 97% customer retention. Its lead product, “Microecological Balance Cream”, has led the “Clean Beauty” category on Amazon for three years (total sales of 13 million bottles), and the level of satisfaction among users with sensitive skin has been attained at 98.7% (industry standard is 82%).
Supply chain resilience builds a moat. The “bio-fermented hyaluronic acid” (99.9% purity), produced in collaboration with BASF, is 38% cheaper than animal origin and has obtained the world Halal certification (Halal). Its “emergency redundant production line” can be switched to produce six types of cleaning formulas within 24 hours (only two types in the industry), and in 2023, helped a particular brand deal with the sudden upsurge in demand for TikTok bestseller (0.1% delivery error rate for 100,000 orders).
Third-party awards and recognition enhance credibility. It was ranked as “TOP 1 Global Clean Beauty Manufacturer” by Beauty Inc in 2023. Its “Zero-Carbon Factory” was SGS carbon neutral certified (Scope 1+2 emission decreased 100%). Its market share of the brands it represents in “clean” label products has increased 12.7% year-on-year (3.2% industry growth), as estimated by Euromonitor International.
In summary, Zhuhai Beyond Cosmetics innovates ODM standards for clean beauty in its three-dimensional capacities of “ultimate ingredient safety + net zero production + intelligent compliance”. By 2025, its vision is to have the clean product line cover 90% of all categories and remain at the forefront of the global sustainable beauty revolution.